Pay with a Tweet: A New Buzz Creating Concept

What a great idea!  “Pay with a Tweet” is the first “social” payment system where the WOM is considered more valuable than money. The idea is simple: if the user wants to download the product, all he/she has to do is “tweet” about it. When the user tweets about it, he/she tells all his followers about it.

Sounds good, we all want to create buzz. But who is it for, what to “sell for a Tweet” and what benefits it brings?

Few examples taken from the official website:

DJ’s: Latest mix to promote the next show or just to bring more people to the website.

Other Music Artists: New single or music video to promote a new album or tour.

Journalists and Publishers: Leading article to promote your magazine, newspaper or charged online service.

Authors: Teaser version of the next book to boost your sales.

Consumer Brands: Latest commercial to make it go viral.

Creatives: Access to the portfolio to increase your degree of popularity (and possible job offers)

Business Professionals and Scientists: Master thesis, study, paper or presentation to increase your popularity and create a reputation of a specialist in a special field/industry.

Service Provider: Basic version of the service to bring more people to the company website where they can learn about the benefits of the charged premium service.

Film Directors and Entertainment Companies: Trailer for the upcoming movie to maximize the viral momentum of the marketing campaign.

I am waiting with interest how this concept gets going and if the companies/people have to pay for it (not yet visible at the website). It is a great idea, but I wonder if it will work in real-life…when there is Youtube, DailyNews, eMule and other platforms where you can watch and download things for free, the question is: are the users going to pay for the content/product even if it is only a “tweet”? Would someone tweet and endorse a product before actually using it?

Pauliina Jamsa

I am Pauliina Jamsa, a digitally disruptive marketing rock star with International business experience hard to beat - I have lived in 5 countries and speak 7 languages. Based in London, I am currently working as Global Senior Online Marketing Manager at Siemens. Remember these are my own opinions only. Thank you for checking out my blog, feel free to get in touch! Twitter: @pauliinajamsa LinkedIn: https://uk.linkedin.com/in/pauliinajamsa

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