Comments for International Digital Marketing

Comment on Google i/O 2013 top announcements: Android, Search, Photos, Social … and Robots. by Social Media Services

Social Media Services — Fri, 17 May 2013 08:25:46 +0000

The latest change in Google plus is amazing it looks like google is very serious about social media and making changes accordingly. But it will take a long time to beat Facebook…..

Comment on Mobile Marketing Trends: Mobile OS Wars – Is There Life Beyond Android and Apple? by pauliinajamsa

pauliinajamsa — Thu, 31 Jan 2013 16:12:37 +0000

Hi Abi, thanks for the tip – will have a look!

Comment on Mobile Marketing Trends: Mobile OS Wars – Is There Life Beyond Android and Apple? by Abi Mirkhani

Abi Mirkhani — Thu, 31 Jan 2013 14:31:29 +0000

1. I suggest you to read pages 211-2 of the book, Nokia The Inside Story:”Nokia and Microsoft – the choice of operating system”, published 2001. There are lessons learned and still some valid points for future.

2. Some Nokia internal OS experts suggested QNX instead of EPOC as the basis for Symbian, but..

Comment on Mobile Marketing Trends: QR Codes Exciting for Marketers, but Confusing for Users by chantyl

chantyl — Wed, 11 Jan 2012 10:05:19 +0000

Hi do you have any stats for usage in South Africa?

In the process of using QR codes in a marketing proposal and would love to find some more info

Comment on Is Social Media Killing the Traditional Purchase Funnel? by Barry James

Barry James — Tue, 10 Jan 2012 12:56:36 +0000

An excellent article Pauliina

Most have yet to realised that this revolution really is just that: a revolution. It’s not going to go away and it’s not even out of first gear.

This accords with and confirms our own independent research over the last year (to be published soon). One of our main conclusions is that marketing and sales now needs to be a circular (or better yet spiral) process – not a traditional linear one based on find-sell-move-on – but based on advocacy and goodwill.

Goodwill is an old fashioned word for a cluster of things we try to achieve via social including: satisfaction, relationship-building, listening & responding and yes, advocacy. In other word vendors building a real relationship with consumers rather than a ‘what we can get away with’ approach.

As you rightly say “the world has changed”. 2012 will see that start to dawn on many of those wedded – consciously or otherwise – to older ways.

Comment on Social Networks: Once Your Business is on Facebook, Can You Survive Without It? by Susan BizziBiz

Susan BizziBiz — Thu, 17 Nov 2011 17:29:44 +0000

I think that it is great that most many companies are now on Facebook. It is a great place where their consumers can get involved and say what they may or may not like about the company.

Comment on Google+ Pages: New Social Media Business Opportunity? by Steve Blade

Steve Blade — Mon, 14 Nov 2011 03:55:24 +0000

Great post, very insightful. Just found your blog and I’m impressed with the great content so far.

Comment on Mobile Marketing: How to Create User-friendly Mobile Website by Sunny Chandwani

Sunny Chandwani — Mon, 05 Sep 2011 17:15:57 +0000

What a great article. Too often, Managers get caught up in daily routines and forget the basic needs of the consumer and try to make convoluted plans to bring customers in through the doors, but forget what is important to the client. Thank you for simplifying it and keping us focussed.

Comment on G-commerce: Top Ten Tips for Successful Gamification by Ilaria Toscano

Ilaria Toscano — Mon, 13 Jun 2011 14:54:40 +0000

I’d add to these decalogue and important eleventh point: graphics.
The game should be aligned to brand communications and realized at professional level to ensure his contribution to loyalty and brand awareness.

Comment on Contact Me by pauliinajamsa

pauliinajamsa — Sun, 17 Apr 2011 17:03:11 +0000

Merci!