New blog: Succeedinyourcareer.com with a free e-Book :)
Hello dear reader, thanks for visiting my blog – I hope you’ve enjoyed the content 🙂 I am still following and writing about technology trends, but in 2018 I launched myself a challenge to...
International Digital Marketing
How to crush your fear of public speaking
I thought I’d die. My palms were sweaty, my mind was blank, it was hard to breathe. “You can do this, you can do this, you can do this,” I repeated, desperately trying to...
What I learned about change
I thought I hated golf. Fine, I never exactly hated it, but as my family was obsessed with it, I didn’t play it. Just out of principle. Like I never “learned” how to drink...
How to do personalization right
Do you believe in coincidences? I used to. Now when I’m pondering on my way home whether to go to the gym or not, receive a “two for one” – push message in an...
Brain-to-text: dangers of revealing your unspoken thoughts
Aaaaaagh, your passive aggressive workmate struck again! You type your answer furiously and are about to press the send button – but then your rational part kicks in. You stop. Think. Decide not to...
Content marketers: write like a machine, get replaced by one
With more than 200 million people using adblockers, content marketing plays increasingly vital role in customer acquisition and retention. In fact, 70% of the B2B marketers plan to create more content in 2017 compared...
Don’t get hit by a gorilla: why companies need an open culture
After months working on a project, strategy or start up idea, it’s finally time to reveal it. Sweaty hands, adrenaline rush … despite a slightly nervous start, your well rehearsed pitch goes smoothly. You...
Why Successful Marketing Departments Fail
Success. We all aim for success, scrolling through business sites and seminars, eager to discover the magical recipe. We’ve been told to learn from marketing campaigns that have worked in the past, but is this really...
Ad fraud – a $50 billion problem by 2025
I’m all about ROI. I love optimisation and for years I’ve been an advocate for digital, snatching budget from traditional media thanks to business cases built on results and detailed digital data. But there’s...
IoT & Cyber Crime – How Safe is Your Fridge?
I’m a huge fan of C.S.I Cyber. Not only for the crimes, but because the fiction has always a hint of truth in it. Episode 1: Baby is kidnapped. Mother screams. No wait. There isn’t...
Will Artificial Intelligence Replace Social Engagement?
When I’m usually speaking about Artificial Intelligence, I’m involved in ethical conversations ranging from self-driving cars programmed to kill you in a crash for the bigger benefit of others – like school kids running...
