Why Disruptive Tech is Your New #BFF


Love it or hate it, disruptive tech is here to stay. It’s growing, expanding and only getting leaner, meaner and more disruptive.

Traditional industries and companies are getting nervous and fighting tooth and nail to stop the progress. Yet instead of spending precious time and money to defend the old, they should remember that their industry was also disruptive once.


“The horse is here to stay, but the automobile is only a novelty – a fad” – President of the Michigan Savings Bank

“Cellular phones will absolutely not replace local wire systems” – Martin Cooper

“We’ll soon buy books and newspapers straight over the Internet. Uh, sure.” – Clifford Stell

Disruptive tech is an opportunity to thrive

Disruptive tech is not a threat. It’s not new. It’s not something you should battle against. It’s an opportunity to be so disruptive that even disruptive companies are disrupted. It’s a great position to be in.

When you’re the one creating a new industry, you can force others to play by YOUR rules.

Every innovation that disrupts and changes the way people behave, creates a new problem that didn’t exist before. Ever heard of “first world problems”?

It’s a fantastic opportunity. When you solve a real problem people have (not a problem you’d like them to have so you can keep doing what you do), you have a chance to disrupt and strike gold. Sometimes you can even end up solving a problem people didn’t think they had!

Let’s take Sony for example. Their industry was creating bigger and bigger stereos, but Sony created Walkman so people could listen to music while walking. Boom. Whole industry transformed.

These days, fintech innovations are munching away traditional banks’ market share. For example, the upcoming Estonian Fintech app Monese let’s you create a multi-currency debit bank account – without a proof of residence. Major pain point for any digital nomad / immigrant eliminated. Boom.

Disruption brings opportunities for the smart and the brave

Even if you don’t consider yourself as a digital disruptor and can’t come up with a great idea to change the whole industry itself, you can still cash on the trend. When one industry declines, other one emerges bringing more opportunities for those who have the intelligence and courage to grab them:

air bnb solution

So, instead of whining and complaining about your industry being attacked, remember that probably your industry was once the one disrupting others. Explore the opportunities. Seize the moment. Have fun with it.

Become disruptive yourself.

Pauliina Jamsa

I am Pauliina Jamsa, a digitally disruptive marketing rock star with International business experience hard to beat - I have lived in 5 countries and speak 7 languages. Based in London, I am currently working as Global Senior Online Marketing Manager at Siemens. Remember these are my own opinions only. Thank you for checking out my blog, feel free to get in touch! Twitter: @pauliinajamsa LinkedIn: https://uk.linkedin.com/in/pauliinajamsa

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