How to do personalization right
Do you believe in coincidences? I used to. Now when I’m pondering on my way home whether to go to the gym or not, receive a “two for one” – push message in an...
Category: Strategy
Don’t get hit by a gorilla: why companies need an open culture
After months working on a project, strategy or start up idea, it’s finally time to reveal it. Sweaty hands, adrenaline rush … despite a slightly nervous start, your well rehearsed pitch goes smoothly. You...
Why Successful Marketing Departments Fail
Success. We all aim for success, scrolling through business sites and seminars, eager to discover the magical recipe. We’ve been told to learn from marketing campaigns that have worked in the past, but is this really...
IoT & Cyber Crime – How Safe is Your Fridge?
I’m a huge fan of C.S.I Cyber. Not only for the crimes, but because the fiction has always a hint of truth in it. Episode 1: Baby is kidnapped. Mother screams. No wait. There isn’t...
Will Artificial Intelligence Replace Social Engagement?
When I’m usually speaking about Artificial Intelligence, I’m involved in ethical conversations ranging from self-driving cars programmed to kill you in a crash for the bigger benefit of others – like school kids running...
Why Disruptive Tech is Your New #BFF
Love it or hate it, disruptive tech is here to stay. It’s growing, expanding and only getting leaner, meaner and more disruptive. Traditional industries and companies are getting nervous and fighting tooth and nail...
How to Turn Your Start-up into a Successful Business
Rules of the business have changed. Opportunity to take market share is everybody’s game now: you can either go from strong player to strongest or from one man’s army to a disruptive market challenger....
