Category: Marketing

ad fraud 0

Ad fraud – a $50 billion problem by 2025

I’m all about ROI. I love optimisation and for years I’ve been an advocate for digital, snatching budget from traditional media thanks to business cases built on results and detailed digital data. But there’s...

epic 0

Transform to win, not to survive.

Transformation sucks. Transforming can be complicated and expensive. It can be painful and risky. It means radical changes and significant restructures. Businesses don’t transform because they want to. They transform, because they have failed to evolve and...