How to do personalization right
Do you believe in coincidences? I used to. Now when I’m pondering on my way home whether to go to the gym or not, receive a “two for one” – push message in an...
Category: Marketing
Brain-to-text: dangers of revealing your unspoken thoughts
Aaaaaagh, your passive aggressive workmate struck again! You type your answer furiously and are about to press the send button – but then your rational part kicks in. You stop. Think. Decide not to...
Don’t get hit by a gorilla: why companies need an open culture
After months working on a project, strategy or start up idea, it’s finally time to reveal it. Sweaty hands, adrenaline rush … despite a slightly nervous start, your well rehearsed pitch goes smoothly. You...
Why Successful Marketing Departments Fail
Success. We all aim for success, scrolling through business sites and seminars, eager to discover the magical recipe. We’ve been told to learn from marketing campaigns that have worked in the past, but is this really...
Ad fraud – a $50 billion problem by 2025
I’m all about ROI. I love optimisation and for years I’ve been an advocate for digital, snatching budget from traditional media thanks to business cases built on results and detailed digital data. But there’s...
IoT & Cyber Crime – How Safe is Your Fridge?
I’m a huge fan of C.S.I Cyber. Not only for the crimes, but because the fiction has always a hint of truth in it. Episode 1: Baby is kidnapped. Mother screams. No wait. There isn’t...
Why Disruptive Tech is Your New #BFF
Love it or hate it, disruptive tech is here to stay. It’s growing, expanding and only getting leaner, meaner and more disruptive. Traditional industries and companies are getting nervous and fighting tooth and nail...
When “Digital Transformation” Buzz Word Becomes a Swear Word
“Digital transformation is bulls**t”, a top director reacted politely in one of the industry networking events I went to, when I said I work in digital marketing. “I have worked with digital ever since...
Why The Internet of Things Won’t Be the Next Big Thing
Internet of Things will remain one of the hottest trends in 2016, with analysts predicting a massive growth in consumer sector in the next few years. However, IoT is not without its controversy. It has...
Transform to win, not to survive.
Transformation sucks. Transforming can be complicated and expensive. It can be painful and risky. It means radical changes and significant restructures. Businesses don’t transform because they want to. They transform, because they have failed to evolve and...
