Who does not like graphics, charts and images? Maria Pergolino classifies in her blog post the top 5 B2B Marketing Infographics, but I believe they are relevant also for B2C. After going through all the five, I have put them in new order according to my personal preference:
1. CMO’s Guide to the Social Landscape
A very, very interesting social landscape infographic. It is a guide to help you understand how best to leverage major social media sites (Twitter, Facebook, Flickr, LinkedIn, Youtube, Digg, StumbleUpon, YahooBuzz)and to evaluate which one suits your needs most. It is a clear compare and contrast grid ranking the platforms (Good, Ok, Bad) among customer communication, brand exposure, traffic to your site and SEO. I find it great, but it is a shame it stops there, showing examples of only a few sites. However, if you consider them as examples of their genre, you will be able to adapt them to your local platforms. You can see microblogging site, personal social networking site, image and video hosting site, professional networking site, video sharing website, social news site, social news community and social bookmarking site. For example, even if you are using different professional networking site, it probably has the same pros and cons as LinkedIn.
This infographic shows you what people are doing online and which age groups are doing it. Even if it unfortunately only concentrates in U.S. it is a nice indication to use when evaluating your social media tactics. It shows the %/age group of: Content creators (write blogs, post videos), Critics (who post comments, reviews), Collectors (RSS, bookmarking), Joiners (Social network users), Spectators (read&watch) and inactives (online, but not connected.
An excellent infographic of the blog lifecycle showing a detailed process showing where the blog post goes (servers, data miners, spam blogs), what the ping servers contact (search engines) and what the reader sees (blog, socal media, bookmarks). It gives you an understanding of the more technical side of blogging and what you should take in account to optimize the results.
Considering that there is even a Facebook movie coming up, The Social Network, this social network should definitely not be ignored. I would not use it for the professional networking since people like to keep their personal and professional lives separated and do not necessary like to show their weekend photos or status updates to potential future customers (and if you join a group there is a danger they can see everything – especially after Facebook’s sometimes questionable privacy politics). Anyhow, for consumer marketing Facebook is beginning to be “a must”. This infographic shows the profile of the average Facebook user, which is very interesting to know…but with a little money you will be able to get the statistics of your exact target group: just contact the company.
A visual representation of globalization showing the connection among 3 celebrities, 35 corporations, 40 subsidiaries and more than 300 brands. It is a nice snapshot to show you it is possible to be all over the world and also that your competitors are already going global.
Have a close look at these five and think how the information could be adapted to your brand. They look very nice and can be very useful if adapted right.
