International Digital Marketing
International SEO, Social Media & Mobile Marketing
With the growing, yet already maturing Smartphone market, companies are finally starting to invest more in mobile advertising and search. However, not all departments are convinced that they should spend a part of their...
Back in 2010 I looked at the mobile market dynamics and OS market share statistics in the US and Europe, as all marketers talked about was Apple, iPhone apps and Apple’s products. In reality,...
“It sees us”, Samsung representative, Galaxy S III London Launch Samsung’s new Galaxy S III is smart … very smart. The mobile manufacturer unveiled last week in London the highly expected addition to...
We all want our brand to be attractive, exciting, trendy, sexy and … young. Our society adores youth, we want the young generation to buzz about us, brands and campaigns winning awards are aimed...
“As we look across markets, dramatic differences in mobile media consumption, brand adoption and user behavior become evident…For brands seeking to establish a multi-market presence, understanding usage dynamics across geographies is essential to implementing...
Despite huge media coverage, the iPhone OS is actually not that popular it seems. According to a recent study by Nielsen measuring the recent acquired Smartphones in the U.S, iPhone OS has experienced a...
A recent study surveying consumers buying behavior in China and the US revealed that word of mouth influences the final purchase decision more than advertisements. 48% of Chinese respondents declared worth of mouth to...
Is the U.S., the country we consider as home of gadgets, really so up-to-date in mobile innovation as we think? According to the recent report by the World Economic Forum and Instead, the French...
