Which Monetisation Strategy is Best for Your App?
Even if Mobile App Development is one of the most promising careers in the market, 67% of developers earn less than $500 per app per month. With 81% of the top grossing apps originating from...
Category: Europe
Why Mobile Optimisation Can Boost Your Business. Globally.
With the growing, yet already maturing Smartphone market, companies are finally starting to invest more in mobile advertising and search. However, not all departments are convinced that they should spend a part of their...
Google vs. Apple: Next Battleground … Cars. Open Alliance or iOS in the Car?
Who doesn’t love CES Las Vegas? Every year there are interesting announcements and CES 2014 is no different. This time I’m not talking about Smartwatches, Devices or weird geeky high-tech stuff. The most interesting...
Mobile Marketing Trends: Mobile OS Wars – Is There Life Beyond Android and Apple?
Back in 2010 I looked at the mobile market dynamics and OS market share statistics in the US and Europe, as all marketers talked about was Apple, iPhone apps and Apple’s products. In reality,...
Mobile Marketing Trends: Samsung Galaxy S III Launching First in Europe
“It sees us”, Samsung representative, Galaxy S III London Launch Samsung’s new Galaxy S III is smart … very smart. The mobile manufacturer unveiled last week in London the highly expected addition to...
Social Media Trends: Pinterest in Europe – Pin it or Bin it?
Pinterest. Surprise, surprise – another new social network everyone talks about. There is a lot of hype around the platform, but is it really necessary to invest again money, time and resources in another...
EU Data Cookies Law: What Does It Signify for the Website Owners?
We have been aware of it for almost a one year, but unfortunately the lawyers in EU headquarters are not changing their minds as we secretly hoped. The new EU data cookies law will...
Europeans Addicted to Social Media: 47% of the Mobile Users Access Social Networks Daily
Social Media, Social Networks, Social Commerce … there is no escaping social these days especially after the launch of Google+. We communicate with the consumers via wall posts and tweets, build our business network...
EMEA Tablet Market to Triple in 2011, but Apple, not Android, Dominates Europe
According to a research firm IDC, tablet market in Europe, the Middle East and Africa (EMEA) made up about 33% of last year’s global sales. The company also estimates that the EMEA media tablet...
E-Commerce: Online Green Retail Spending 3.5bn Euros, Purchases to Double by 2012
“Sales of green products will not become commonplace until suppliers give consumers better price incentives in-store and online to follow their consciences,” Bruce Fair, Kelkoo Managing Director Despite of the recent ecological disasters and...
