International Digital Marketing
International SEO, Social Media & Mobile Marketing
When I’m usually speaking about Artificial Intelligence, I’m involved in ethical conversations ranging from self-driving cars programmed to kill you in a crash for the bigger benefit of others – like school kids running...
According to Marketing Metrics, the probability of selling to a new customer is 5%-20% while the probability of selling to an existing customer is 60%–70%. It also costs 6–7 times more to acquire a new customer than retain an existing one,...
Fans, customers .. with increasing number of channels to review and talk about your brand, the power of their opinion of you has increased exponentially. Some of your fans use this power for good,...
Last night I participated in the SpitzBiz networking event, which included a 15-min presentation from Alan Morrice, art director in Ogilvy. After spending two minutes desperately trying to spot a difference between stripy grey...
During the Social Media Week 2013 in London, or as you might have seen it on Twitter #SMWLDN, two things became clear: Facebook was highlighting strongly that the platform is all about reach, not...
Equipped with a Red Bull and a bowl full of popcorns, I had a chance to watch the three-hour-long Google I/O keynote yesterday. The event I wait with excitement every year was full of...
Facebook has a lot to prove. The much hyped Facebook IPO turned to be a fiasco, as the company and bankers evaluated the social network to be worth $100 billion while investors did not....
Pinterest. Surprise, surprise – another new social network everyone talks about. There is a lot of hype around the platform, but is it really necessary to invest again money, time and resources in another...
With more than 425 million monthly active users utilizing Facebook mobile products in December 2011 only, the social networking platform is finally focusing on mobile and tablets in 2012. Wise decision, since not only...
Ever dreamed of an app that works in all devices and operating systems? Creating a mobile app requires investment and resources, but with increasing number of players in the mobile space, app development has...
