International Digital Marketing
International SEO, Social Media & Mobile Marketing
We all want our brand to be attractive, exciting, trendy, sexy and … young. Our society adores youth, we want the young generation to buzz about us, brands and campaigns winning awards are aimed...
Zed Digital released recently a fourth wave of the study “Mobiles and Advertising: perception, use and tendencies” (Móviles y Publicidad: percepción, usos y tendencias), which interviewed 16.000 consumers between 14 and 44 years – the...
European Parliament’s Internal market and consumer protection committee has adopted this week (8th Nov 2010) a report on the impact of advertising on consumer behaviour by French MEP Philippe Juvin.The report focuses on intrusive...
According to a study by Akamai Technologies for IDC, consumers in Western Europe have increased their online and mobile shopping. The study interviewing 1.500 consumers from 7 different European countries (France, UK, Germany, Italy, Spain...
“As we look across markets, dramatic differences in mobile media consumption, brand adoption and user behavior become evident…For brands seeking to establish a multi-market presence, understanding usage dynamics across geographies is essential to implementing...
Despite huge media coverage, the iPhone OS is actually not that popular it seems. According to a recent study by Nielsen measuring the recent acquired Smartphones in the U.S, iPhone OS has experienced a...
Coca-Cola and its brand Dr. Pepper wanted to take advantage of the Facebook wave, ignore the more traditional display advertising and take the campaign to the next level. The company wanted to reach teenagers...
I found an interesting study on Spanish youth and their preference for brands, online habits and belonging to “urban tribes”. The study “Observatorio de la Juventud”, conducted by Webtools, Social Network Tuenti and Bufete...
Social networking is exploding in Eastern Europe. A study by the Interactive Advertising Bureau shows that of all internet users surveyed in 16 European countries, Hungary was in top rank with 65% participation, followed...
According to a report from AT&T exploring the adoption of social networking in the workplace and the rise of Enterprise 2.0 (4/2009), the use of social networking tools as part of everyday working life has...
